Our Principles


As Europe’s largest frozen food company, we believe that we have a responsibility to help consumers make healthy and nutritious choices.

ONE
Evidence-based nutrition is integral to our strategy, and as a company we’re guided by reliable science, expert policy and best practice
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TWO
We are proud of our nutritious product portfolio and have built our brands around Fish and Vegetables
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THREE
We are dedicated to helping our consumers make healthier food choices, through our innovation and optimisation programme
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FOUR
We are committed to labelling that helps consumers make informed food choices
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