Principle Two

We are proud of our nutritious product portfolio, and have built our brands around our core products of fish and vegetables

Ever since their pioneering days, iglo, Findus and Birds Eye have been known for fish and vegetables. Now, as Europe’s leading manufacturer of frozen fish and vegetables, we in Nomad Foods Europe believe this confers upon us an important opportunity to help to improve intakes of these foods across Europe.

We are very proud to provide high quality, positive nutrition from the fish and vegetables core of our product portfolio. 

Governments and health bodies across Europe recommend the consumption of vegetables and fish as part of a healthy balanced diet, and the World Health Organisation promotes consuming 400g (5-a-day) fruit and vegetables daily and eating fish regularly (once or twice a week). Yet, consumption of both vegetables and fish is generally lower than recommended. Through our delicious and convenient products we are actively helping our consumers to eat a balanced diet.

Case study: Promoting fish consumption for health

The World Health Organisation promotes consuming fish regularly (once or twice a week), and regular fish consumption is also recommended in individual countries across Europe.

Fish is a great source of protein, and provides a number of other essential nutrients for a balanced diet. Of note, fish is a good source of iodine and selenium, both of which have numerous roles in the body.

Iodine contributes to normal cognitive brain function, as well as normal nervous system and thyroid function, and it contributes to the normal growth of children. It’s therefore important to introduce fish into children’s diets from an early age.

Selenium, meanwhile, contributes to the maintenance of normal hair, nails and immunity. Our fish fingers provide both iodine and selenium, and are a great entry point to get children enjoying eating fish, in addition to being a favourite of the entire family.

When crafting our fish products we need to make sure we balance the nutrition attributes of the food with its consumer appeal, and our Nutrient Profiling Tool allows us to optimise our product design. This tool is embedded in our product development system, enabling us to check the nutrient profile of products in development, and providing a means for nutrition governance in our innovation.

Frozen fish is just as good for you nutritionally as fresh fish

Case study: Promoting vegetable consumption for health

The World Health Organisation recommends eating at least 5 portions of fruits and vegetables per day, due to their low energy density yet high nutrient density.

Vegetables are an especially rich source of nutrition, as provide a range of vitamins and minerals with generally less sugar than is found in fruit.

For example, our peas are a source of vitamin C, vitamin B1 and folate, and are a good vegetarian protein source.

The blanching and freezing process our vegetables undergo helps to retain their excellent nutrient profile. For example, peas retain 60-70% of their vitamin C during these processes, and during 12 months of frozen storage lose less than 10% extra. This means that frozen peas retain more vitamin C than fresh peas in their pods after 3 days in ambient and 2 weeks in chilled storage*.

Frozen vegetables count towards your 5 a day

* DJ Favell (1998): A comparison of the vitamin C content of fresh and frozen vegetables. Food Chemistry, 62, 59-64.

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