Forever Food Together
Goal 1

We work to maximise food resources so that our consumers have nutritious food to eat forever


This is our overarching CSR response to the challenges of maximising food resources in order to meet the needs of population growth, the impacts of climate change and the significant levels of food waste that exist in the developed world.

We believe it is crucial to encourage more sustainable food consumption by maximizing food resources otherwise all the hard work we do with our partners and key stakeholders to certify our food to such high standards is lost, especially in the home.

In the supply chain we operate manufacturing processes that are designed to maximise food resources and minimise waste as a minimum way of working. Where waste is unavoidably generated we segregate to aid recycling where possible and process the remainder for energy recovery without resorting to landfill.

In the UK we helped with research for the UK WRAP’s first UK Love Food Hate Waste campaign as early as 2008 and are now continuing the journey to encourage a better understanding of the opportunities to maximise food resources across food supply chains and encourage consumers to also do the same.

For example, recent independent research in the UK (see below), Netherlands and Austria has shown that a key factor in helping maximise food resources is the Food Preservation Method. Slowing down spoilage of food is an essential tool in maintaining food safety and extending shelf-life.

In the UK study, when consumers ate frozen food in the home versus food with shorter shelf life such as fresh or chilled, the food waste generated was 47% lower. [Source: Using consumer surveys to determine food sustainability, British Food Journal, vol 116 - 1 July 2014, Dr Wayne Martindale, Sheffield Hallam University, p6]

This is why we believe that freezing food in the supply chain and using frozen food in the home is a natural and great way to maximise food resources.